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About me

Everyone looks good, you just have to show it.

... and dress!
I am Silke Gerloff and as a fashion and color expert I am there for you, so that you look great! And that every day and on all occasions - whether professional or private - and without much effort, too much time and money or 7 m wardrobe length 😉.

My core competence lies in very personal and empathic consulting at eye level - always with a dash of humor. The relationship level suits me and a good basis of trust is quickly established. The best place for me to meet you for this is in your home: at the origin of your personality and style, at your closet. The insight into your environment and your everyday life enables me to closely adapt my consulting content to your individual needs.

I am a creative person and love to give you new impulses for your wardrobe. I like variety, also in fashion. Which does not necessarily mean a lot of clothes. With creativity we make together even from little more, because combination is everything and my hobbyhorse. And I tell you in a North German way directly and honestly, what suits you and how you look, of course always in an appreciative way.

I would like to give you fashionable security and bring you so structured to your optical desired image. So that you can smile contentedly at your reflection in the mirror in the future!

The fact that personal and digital are not mutually exclusive is shown to me by ...

Sustainability in fashion is important to me
I am also increasingly moved by the topic of sustainability, as nature is an irreplaceable retreat for me. I would therefore like to introduce my customers to a conscious approach to fashion and for me that means quite undogmatic: we first deal intensively with what you have. Your treasure, built up over years! What does it give and where is it lacking? Only then is a new purchase made, and in a targeted manner.

So I look at clothing more from an overall perspective than purely trend- or sales-driven. For me, only personal style is decisive. Fashion strategist instead of fashion victim!

I consciously choose according to the criteria:

  1. fitting (cuts)
  2. flattering (colors)
  3. fair (production)
  4. with potential to become a favorite
Good style doesn't copy trends, but rather creates an authentic balance of clothing and character.

Olga S., CEO

And that's how my consulting is: creative, personal, empathic, humorous, honest. Individually adapted to you, because I listen well.

Ich hatte mehrere Tage überraschte, verwunderte und bewundernde Kommentare im Büro. Ihre Beratung hat tatsächlich die erhoffte Wende gebracht.

Hannes S., Produktentwickler

Get to know me:

At 40+ I am satisfied with my life and live happily together with my husband in a beautiful industrial monument in Offenbach am Main, Germany.

Why me?
I am an open, curious person by nature. If l am interested in something I am easily impressed. I am delighted to answer all my customer’s questions about fashion and clothes and can help them get rid of any insecurities in an empathetic and warm manner. It is very important to me to do this in order to learn my customers’ personalities and to earn their trust within a short time – only this allows the result to harmonize with their character.

How I gained confidence through clothing:
I had to go through my own experiences to see how important this is. As a child I was very shy. And even though I was interested in extraordinary fashion as a teenager, I did not feel confident enough to walk into small boutiques by myself. Instead, I chose to stand outside by the showcases. It strengthens your self-confidence a lot when dressing the appropriate way. That’s why clothing is so important! Let me help you get the same feeling of well-being!
Nowadays, I can walk into every shop hands down; I advice you openly and regardless of commission payment. Be assured that I do my work with a high duty of confidentiality.

This is what I like in private:
Even in my free time I love to create something beautiful with my hands: when photographing, decorating, painting or making collages in the studio I get into the flow. For years, I have been applying the proportion theory of line, mass and free space in Ikebana (Japanese flower arranging art). For balance (and material collection 😇) I also like to enjoy nature, preferably hiking or even better trail riding.

Professional career.

Silke Gerloff's “The Personal Look” was the first to offer a personal shopper service in Frankfurt in 2002. Her business comprises a wardrobe analysis at the client's residence and shopping assistance primarily in the Rhine-Main region. Order shopping and shopping online are further valued services, plus classic type consulting (i.e. colour, style and make-up). “The Personal Look” also holds workshops on type consulting and other fashion topics for small groups. Since spring 2014, Silke offers shopping trips to Europe's fashion capital – Paris.

I love to do collages and therefore played around with scissors to visualize my professional career. Guess, what icon symbolizes which step in my career:

As a qualified fashion designer, Silke Gerloff has been successful in the fashion industry for more than 25 years. She first gained experience in theatrical wardrobe at the city playhouses in Lübeck, then completed her studies in fashion design. She later became a buyer for women's retail clothing at the mail-ordering company Otto and at Jean Pascale in Hamburg.

Silke's Francophile affinity guided her to Paris, where she worked on the creation of future interior and fashion trends at three different style agencies. Her work later as a freelance stylist in advertising photography (stills and people) in Frankfurt led her to begin with the dressing of models. Once deciding to make her fashion savvy available to private individuals, Silke followed the American example and launched personal shopping in Frankfurt.

Favorite outfits:

Of course, the consultation is not about my taste, but about yours. Nevertheless, you may be curious about what clothes I like myself? My style is sporty-elegant and I have therefore also made Smart Casual my brand theme. I like patterns, cheerful colors and small, fine details on otherwise plain pieces. Here you may take a look at my closet:

To the interview:
You can find out more about me, my fashion preferences and my approach in the consulting sessions in the following interview" 17 questions for Silke Gerloff, style consultant and personal shopper".

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I will get in touch with you in the next 1-3 days. I am glad to meet you!

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My Personal Shopper

Silke Gerloff

Ernst-Griesheimer-Platz 6

63071 Offenbach

Phone: 069 / 26 91 38 83

Cell: 0171 / 4 21 74 56


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